Digital marketing strategy in 2020. Due to technological advancements. As well as there has been an upsurge in the number of people using the internet. Today, the Internet has become a requisite need. And you will find people from different locations. Using the internet either on their laptops. And as well as tabloids or phones. Now, the majority of people have got access. To better internet at cheaper and convenient rates.
As per a survey in 2019. There were 290 million internet users. And from rural India and 337 million internet users from urban India. This is a great development for a developing country like India. It is also estimated that by 2023, the country will witness around 650 million internet users in total. Today, with over 560 million internet users, India is the second-largest online market in the world.
In 2020, with the pandemic changing the way businesses are marketing their services and product offerings, we have seen that the majority of companies opting for digital marketing services to reach a wider audience. Implementing a digital marketing strategy is highly essential in 2020 and is seen as one of the valuable assets for the company’s growth. Digital marketing strategy in 2020 will help brands:
1. Save cost
A billboard or TV commercial is highly expensive as compared to any form of digital marketing approach. Right now, we all have been hit by a major recession and this has made it tougher for small brands and startups. Digital marketing has made it easier for such businesses. They can promote their services and launch their brand digitally with online advertising or social media without creating a big hole in their pockets.
2. Track customer activities
Digital marketing strategy helps you track your customer’s activities online. This makes it easier for a brand to reach potential customers. If you are a washing machine brand and a customer is searching for a washing machine in a particular area, it helps you monitor and reach out to such leads. It also lets you monitor the kind of ads and content they would have recently searched for.
3. Generate leads
With digital marketing, it is easier for a business to track the website traffic and understand the audience that is attracted to their social media pages. The traffic to the website or social media pages helps trace the right kind of audience for the business. These are probably the potential customers that may turn into leads. The conversion rate of a potential customer to a new customer is usually high with digital marketing than with traditional marketing.
4. Sustain in the competitive market
The competition between brands is increasing on a daily basis. If you are still thinking about why one must use digital marketing, then one must look at their competitors, since they have already started using digital marketing strategies. Businesses that didn’t have any online presence are now creating their SEO websites, running paid advertisements and have also started to create social media profiles. So if you are looking to sustain in the market and perform better than your competitors, then you have to adapt to the digital marketing world.
5. Target the right consumer
Traditional marketing tactics like flyers, pamphlets or a billboard advertisement usually help to reach out to a limited target audience, as it is restricted to a particular area. However, with digital marketing, you can not only reach a wider audience in different geographical locations but also target precisely.
For instance, If you are a real estate brand looking to sell a property, you will not target the audience in the age group 18-22 for they do not have the purchasing power and this will not help generate any leads. Digital marketing allows you to market the product based on their demographics.
6. Build a credible online image
Online reputation is key to building any brand’s image. Customers like it when brands show that they value them. It is important to address customer’s issues and take feedback from them regarding the services. Especially in the current pandemic situation, customers are eager to know the measures being undertaken by brands for their safety. This helps build a customer’s trust in the brand.
7. Market to mobile users
Mobile marketing is also a part of digital marketing. As per research, an average person spends over four hours a day on their phone. The number of people spending more time on the phone is only going to be increasing and hence more companies have started making their websites mobile-friendly to reach mobile users.
8. Reach social media users
An average internet user has at least 7 social media accounts. 30% of the audience is seen mentioning a specific brand on social media. An average person is said to spend approximately over 2 hours a day on social media and one of the main reasons for this is to buy the products that have been advertised to them.
Even small brands that have started using social media marketing to reach their audience have benefitted from it.
9. Find customers at their convenience
With the current pandemic and otherwise in a fast-paced lifestyle, customers prefer buying the products online. Customers tend to research the product online, compare to other brands, shortlist all the best options and then make a final call.
During this process, it is essential to be on top of the minds of customers by showcasing your best products and offers and be a preferred choice over your competitors.
10. Increase Profits
A higher conversion rate of potential customers indirectly leads to more revenue for the business. Digital marketing strategy pushes the customer to take immediate action through their call or email button.
An advertising agency can help you to reach your online audience by providing information about the company and brand offerings through a comprehensive digital marketing strategy. When there is a constant implementation of this process, it generates significant leads that convert to customers thus making revenues for the business.
Overall, to be able to evolve and grow your brand in the current pandemic situation and otherwise competitive market; it is necessary to do what your competitors are doing. It is also important to be present where your customers are present and keep increasing your customer base. Hence, to come out as a strong brand in 2020 it is important to include digital marketing strategy to your marketing plans.